![]() Light floral colous are sometimes utilised, such as light pinks and blues. ![]() Predominately, Mori Kei is filled with off-white colour schemes, earth tones, and natural tones, including beige, navy blue, brown, and khaki. The fashion combines a natural, layered, and loose appearance with lace, embroidery, and light materials. The main concept behind the fashion style is to hide the body shape and create a fluffy appearance. ![]() Since the height of its popularity, Mori Kei has evolved, though the basic concept has remained the same. The height of the Mori Kei fashion aesthetic has passed, but there is still a stable community that keeps the fashion style alive. The manager, Choco, chose the name Mori Kei when her friend said her outfits made her look like she was in a forest.īy 2009, the Mori Kei community had reached 35,000 members on Mixi, and it continued to boom, branching into magazines and brands such as Mori Girl Lesson, Wonder Rocket, and the Mori Girl Book. Evolved from the Mori Girl community that began on the Japanese social network Mixi. The term was coined by Bisuko Ezaki.Įxternal links to help get a better understanding of this aesthetic.Mori Kei is a community centered around Japanese fashion with touches of the Cottagecore aesthetic – specifically the idea of living in the woods and experiencing a quiet life. These outfits revolve solely around the character and incorporate merchandise and specific colors. Oshi Decora is a subtype of Decora fashion that uses a character (typically pop-culture such as Sanrio or Disney characters) as the main theme. The outfits are usually androgynous and baggy featuring various types of tie dye. Hadeko is a sister style to Decora with a focus on bright rainbow colors. Very small pieces of other colors can be used, but the color scheme is always mostly pink. Pink Decora is another subtype of Decora that uses mainly pink, as the name suggests. The accessories used in Black Decora often lean towards skull and gothic motifs. It is very popular among Japanese girls in their teens to late 30sīlack Decora (also called Kuro Decora) is nearly visually identical to Decora, but with the obvious exclusion of the bright colors. Clothing may have many prints, such as colorful prints, heart prints, and many other patterns.ĭecoden (デコデン) originally refers to the excess decoration of mobile phone cases, but has expanded beyond the original meaning over the years and can refer to anything over-the-top decorated with cabochons. ![]() ![]() Face stickers are very common to be worn with colorful make-up that matches the clothing. The outfits combine casual clothes with many layers in the form of multiple hair clips, bracelets, tulle skirts, stockings, leg warmers, and pins. This was most likely confusion or in order to gain more attention to their posts, but I think that calling this natural kei is appropriate because it goes along with the concept of traditional natural kei (living on the. This style can be combined with pretty much any clothing but the most popular base fashions are Pop Kei and Fairy Kei. Once mori began to become popular in the western culture, many people started tagging this type of mori also as natural kei. In the end, some of them would end up featured in the Fruits! streetsnap magazine which then would also coin the term Decora as name for their style. Her fans, which were refered to as "Shinora", would often try to emulate her style while also trying to maintain originally. Her fashion sense was visually very similar to nowadays Decora, but featured childish hats instead of many hair accessories. The origin of Decora can be tracked down to the popularity of the Japanese idol Tomoe Shinohara among teens during the 1990s. ![]()
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